Field&track market research

  We regularly immerse ourselves in consumer’s daily lives, across a range of everyday contexts so as to get closer to actual behaviour and decision making. We can run consumer immersions with client teams, in home interviews and observation, or digital ethnography to enable consumers to tell their own stories.

  We are well versed across a range of platforms & methods, and have previously used to test & refine content, campaigns as well as develop new product ideas or concepts. It is also ideal for audience understanding or alongside face to face qual.

  We have worked with a variety of brands to either create or refresh new products or services, from early stage ideation & co-creation workshops with creative consumers, identifying white space, through to developing & testing concepts and ideas.

 We bring a wealth of experience in working with content developers, providers & platforms to optimise the product and user end experience, as well as associated marketing, comms and positioning to engage audiences.  We are experienced in building rapport & eliciting insights from younger audiences across, and deploy a range of techniques & exercises that aid expression.

 We are experienced in interviewing across a variety range of business audiences, sizes & functions, up to C suite level. We have experience of interviewing HNWI across a range of typolgies from inherited wealth to entrepreneurs. We appreciate the sensitivity and flexibility required and work with a network of expert recruiters in this area. 

We provide quant brand health & campaign tracking, NPS studies with our innovative panel partner. We also offer customer profiling and target audience research to capture attitudes, behaviours, and perceptions towards brands, products and categories. quantitative research market research